Hello and welcome to the FAQ section of your Amplicat portal
You may have some questions regarding this interface. We have answered a few of the more frequently asked questions to assist you in using Amplicat to its full potential.
Amplicat General Questions
Amplicat stands for Investor Content Amplification Technology.
Amplicat is a digital advertising platform that manages content and intelligently deploys digital advertising inventory in order to attract investors to a client’s story.
Amplicat searches for and locates potential investors on the internet, and advertises your content to them.
Amplicat was developed by StocksDigital over a 5 year period.
Over $5M has been invested in R&D of the platform to date, and with every campaign Amplicat runs, the additional data and insights obtained informs future campaigns.
Amplicat budgets are measured in “blocks”.
The more Amplicat blocks purchased, the more firepower Amplicat has to successfully identify, attract and convert an audience into long term followers and investors in your company.
Amplicat is continually optimising and refining its reach.
Currently a single block of Amplicat guarantees a minimum of 225 engaged potential investors reading your story.
This means a person that Amplicat has intelligently identified as a potential investor in your company, based on a combination of what your company does and what kind of audience you want to connect to.
Amplicat advertises content about your company to them, and that person then either clicks on an article about your company, or opens an email with significant amount of detail about you.
The metric above does not include the millions of banner advertisements, social media views, and sent emails, that may be used to qualify and attract an investor to your story.
Amplicat Campaign Report Questions
The data is updated once every 24 hours. Future versions of Amplicat will include live data functionality.
The Value of Stock traded is calculated as the sum of all buy and sell transaction values for your stock over the campaign report period.
The share price performance is measured from the first day of the campaign to the day the report is generated.
Investor views is defined as the sum total of all page visits made to an article about your company, plus the number of direct, standalone emails about your company, where your company name and stock code is mentioned at least three times, opened by a recipient.